Brazilian advertising industry is full of wonders. The industry is graced with some of the most creative advertisements in the whole world. One of the individuals who have made a significant impact on Brazilian advertisement industry is Jose Mullowe Borghi. He is one of the few who have amassed large fortunes from the industry since they joined it. His advertisement firm, Mullen Lowe Agency is one of the most popular in the country.
Jose’s life in advertisement started at a small age when his sister took him to a cinema in a small town located in the southern suburbs of Sao Paulo. He was impressed with the performance, which featured graphics and some forms of animations. Mullowe drew his inspiration from what he saw at the cinema. He was determined to be one of the individual behind the scenes of such great productions.
Today, his company is known for producing advertisements that grace TV screens in Brazil. His firm has also made partnership deals with multinational companies such as Nike and Toyota to produce advertisements on their behalf. The company is behind the creation of the famous advertisement known as “Mammals Parmalat” where children appear dressed like animals as they sing great jingles. The firm also produced “Marathoner,” an advertisement that inspires people to hold on until they reach their goals despite the challenges and obstacles that often come their way. The advert was widely applauded by pundits who termed it an embodiment of creativity and brilliance.
Jose Bhorgi graduated from Pontifical Catholic University-Campinas with a bachelor’s degree in marketing and advertising. After graduating in 1989, he got a job at Ogilvy as a writer. He later worked in FCB and DM9 before starting his company Borghi Lowe in December 2006. His strong affinity for new and mind-blowing creations made him an instrumental figure at the company. The company quickly climbed the ranks of advertisement to become one of the best in the country. He is in charge of every operation division of the company. He dedicates his time to ensuring the company remains relevant and retains its position as an advertising giant in Brazil.
As a result of his hard work and brilliance, Jose has been a nominee for several prestigious awards in the country and abroad. He has won 14 Lions Canne awards and also 7 awards from the London Festival. Individuals like him are rare to find, and if you find them, they will cost you a lot.