Adam Goldenberg is a businessman and entrepreneur and works by jumping into the deep end of the pool. He began his career at a young age and built and sold his first company, Gamers Alliance, while in high school. The sale to Intermix Media prompted Goldenberg to cease his high school career and he moved across the country to take a position with the outfit that purchased his company. At Intermix Media he took on the role of Vice President of Strategic Planning and then moved onto the position of Chief Operating Officer.
The experience Goldenberg accrued during his early years, gave him a strong foundation for the remainder of his business and entrepreneurial career. Mr. Adam Goldenberg has the ability to identify trends, develop industry brands and grow a business. He is passionate about what he does and works with a serious side, as well as a fun side. The combination of the two provides just the right mix to help Goldenberg be successful with whatever he does.
Goldenberg is the Co-Founder and Co-Chief Executive Officer (CEO) of JustFab. He partnered with a friend from Intermix Media, Don Ressler and when Intermix was on the selling block, Adam Goldenberg and Reseller decided it was time to head out on their own and start their own company. The pair identified an untapped opportunity in the fashion field and that opportunity is a combination of fashion and e-commerce.
The result is a subscription service that combines fashion, fun and social interaction. JustFab is a member service that allows members to receive bags, shoes, fashion and accessories each month. The selections are based on a preference survey and selected by fashion professionals. Each member has the option to accept all or some of the selections or reject them all or make their own choices. The subscription service has proven to be a popular platform as the number of subscriptions continues to grow. Source: https://en.wikipedia.org/wiki/JustFab
Mr. Goldenberg realizes for a subscription based business model to succeed there has to be a high level of customer engagement. JustFab not only ships out fashion forward merchandise, but provides style boards demonstrating how to wear each item for maximum effect and style tips from fashion professionals on Racked. The goal is to inspire each woman with their entire wardrobe and inspire them to connect.